Pura Vida Dairy, Inc.

Our Story

It started in 2008, in Miami, with a family and a simple belief: food made with real care — and without shortcuts — is worth doing right.

We began as a small, family-owned operation crafting artisanal cheeses. Then, in 2010, we took a leap that changed everything. We kept seeing families reach for "healthy" drinks that were really just sugar water, and we knew we could do better. So we set out to make a drinkable yogurt we'd be proud to give our own kids — real, nourishing, and genuinely good. That decision became YoguRico.

From those humble beginnings in 2010 to becoming a trusted name in homes and stores across South Florida by 2023, our growth has come down to one thing: people taste the difference and come back. We've grown at a compound annual growth rate of 35.2% — not by chasing trends, but by never compromising on what's inside the bottle.

And what's inside is the whole point. Live probiotics. Natural flavors and colors. No starches, no artificial sweeteners, no preservatives — no junk, period. We didn't start doing this because a regulation forced us to; we've stood for it from day one, because we formulated these yogurts for our own family first.

Today, every bottle of YoguRico still carries that same family standard — Miami made, family owned, and crafted to bring a little joy and well-being to your day.

This is more than a business to us. It's our name on every bottle. Thanks for being part of the story. 🥤

402 stores across South Florida — find one near you →
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