Press & Media

Everything a journalist needs on YoguRico and Pura Vida Dairy — verified facts, the story, downloadable photos, and a direct contact.

Boilerplate

YoguRico is a drinkable yogurt with live probiotics made in Miami by Pura Vida Dairy, Inc., a family-owned company that began crafting artisanal cheeses in 2008 and launched YoguRico in 2010. It's made with Grade "A" lowfat (1%) milk and live and active cultures, with no artificial colors, sweeteners, or preservatives. It comes in 9 flavors — including tropical favorites like mango, guava, coconut and guanábana — in a family-size 57 oz bottle and a 7 oz single-serve in select flavors, and is sold in grocery stores across Florida, New Jersey, New York, Indiana, Ohio, Kentucky, Connecticut & Pennsylvania.

Fast facts

CompanyPura Vida Dairy, Inc. — family-owned and independent
Founded2008 (artisanal cheeses) · YoguRico since 2010
HQ & plant13964 NW 60th Ave, Miami Lakes, FL 33014
ProductDrinkable yogurt with live and active cultures
Flavors9 flavors; Natural (No Sugar Added) has 0g added sugar
SizesFamily-size 57 oz bottle · 7 oz single-serve in select flavors
Distribution595 stores across Florida, New Jersey, New York, Indiana, Ohio, Kentucky, Connecticut & Pennsylvania
SalesIn-store only (no direct online sales)

The story

It started in 2008, in Miami, with a family crafting artisanal cheeses. In 2010, tired of watching families reach for "healthy" drinks that were really just sugar water, they set out to make a drinkable yogurt they'd be proud to give their own kids. That decision became YoguRico. Read the full story.